Matteo Sbarra
Chief Strategy Officer (CSO)
Milan, IT.About
Chief Strategy Officer with over a decade of experience driving strategic innovation and growth in marketing, communication, and MarTech. Expert in leveraging data and generative AI to develop people-centered communication strategies that enhance brand positioning and business performance. Proven leader in coordinating cross-functional teams and delivering high-impact, cross-industry projects for leading brands.
Work
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Summary
Leads central strategy for Connexia, an agency specializing in marketing, communication, and MarTech, coordinating teams in branding, data-driven communication, and technological innovation.
Highlights
Guided the creation of a comprehensive repositioning strategy for Banca Investis, significantly enhancing brand perception and market relevance.
Authored a white paper on User-Generated Content (UGC) and influencer marketing, establishing Connexia's thought leadership and driving new business opportunities.
Pioneered the integration of data and generative AI to develop 'people-centered' communication strategies, optimizing brand positioning and performance against key business KPIs.
Coordinated multidisciplinary teams focused on branding, data-driven communication, and MarTech integration, expanding the agency's service offerings and client impact.
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Summary
Managed communication strategies and public relations for BlaBlaCar in the Italian market, enhancing brand visibility and user engagement.
Highlights
Developed and executed country-specific communication plans, contributing to a significant increase in brand awareness and market penetration for the Italian operations.
Managed media relations and crafted compelling narratives, effectively positioning BlaBlaCar within the competitive shared mobility sector.
Collaborated with global and local teams to ensure consistent brand messaging and strategic alignment across all communication channels.
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Summary
Progressed from Digital Strategist to Business Strategy Director at Connexia, driving digital transformation and strategic planning for clients.
Highlights
Designed and implemented advanced digital strategies for a diverse client portfolio, optimizing online presence and engagement across multiple platforms.
Provided strategic direction for key business development initiatives, identifying emerging market trends and growth opportunities.
Analyzed complex market data and consumer behaviors to inform strategic recommendations, leading to enhanced campaign effectiveness and client ROI.
Education
Publications
Languages
Italian
English
Skills
Strategy & Leadership
Strategic Planning, Business Strategy, Digital Strategy, Brand Strategy, Communication Strategy, MarTech Strategy, Leadership, Team Coordination, Cross-functional Collaboration, Thought Leadership.
Marketing & Communication
Data-Driven Marketing, Generative AI, AI in Communication, Influencer Marketing, User-Generated Content (UGC), Brand Positioning, Public Relations, Media Relations, KPI Management, People-Centered Approach, Campaign Management, Digital Transformation.
Analytical & Technical
Data Analysis, Market Research, Consumer Insights, Business Intelligence.
Professional Development
Teaching, Mentoring, Workshop Facilitation.